It’s been a tough year.
In the middle of difficulty lies opportunity.
Small Business Consulting, Website Design, eCommerce, Marketing, Process Change and IT Support.
A Facebook page just doesn’t cut it these days. We can design, set up and manage your own site that is Google (SEO) friendly and effective for your business. Always cost effective, business minded and to the point.
Advertising on Google, Facebook or with display ads can be complex. We can help you build a strategy that targets your demographic and even retargets your past customers your site visitors. It’s an increasingly complex field, but there are cheap and easy ways to promote your business.
If you are wondering why your competition is ranking than you better on Google, there is a very good reason: it’s their SEO strategy. There are some cheap tool and simple strategies you can apply to your own business to improve your rankings.
We can offer short video filming, editing, lighting and even scripting services. Rent our equipment or we can do it for you. We can show you the editing tools and graphic software for screen-based videos too.
Dollar for dollar this is about the best way to market your business. We can set up and even manage a simple system to promote your business with email. Things like A/B Testing, details analytics, retargeting and optimisation are all big terms, but they are very easy and cost effective to implement.
Is your business a restaurant, gardening service, clinic, salon, surgery, transport company or anything that takes a booking? We can set up a clever appointment system or general booking system with things like online payments and email reminders that help your customers find you purchase your product.
Podcasting is simple and can be massively popular for your product or business. We can help with production, editing, equipment advice and getting you listed on all the major directories such as Apple Podcasts, Google Podcasts, iHeart Radio, Spotify, TuneIn and the rest of them.
We offer one-on-one training in website management, podcast & video production and Microsoft Office applications (Outlook, Word and Excel).
With use of sales data, website data or email data, your business will benefit from better reporting and better analysis. No more assumptions. We just love data and will show you how your business can benefit from it.
We can add things such as booking forms, shopping carts, discount coupons and secure online purchasing to your site. Today’s customers are just not responding to the ‘Call us now’ test on your site. An online sales system is what a lot of customers want.
Be it for internal staff training or an online course product, we can build you something. A build can include course work, assessments and grading. Professional looking and visually appealing.
Are you still doing things with paper and pen? It’s so easy to get stuck in the old way, but it could be costing your business time and money. Let’s look at how we can improve things like orders, record keeping, customer reminders and marketing efforts. A more efficient office means an improved profit margin.
Some Interesting Online Stats
183: One of our businesses received this many calls from a Google search in one month (translating to 31% of sales)
54% of business use email for marketing.
93% of online experiences begin with a search engine.
70% of customers prefer to learn about a product through online content.
82% of smartphone users use a search engine when looking for a local business.
73% of businesses are investing in design to differentiate their brands online.
75% of people have judged a company’s credibility based on its website
97% of consumers go online to find a local business or local services.
About 50% of small businesses DO NOT have a website.
Do you think your business should have
Four Reasons For Building a Better Online Strategy
So people can find you
Your regulars know you and what you do. There rest of us might not. Both locals and visitors need to know where you are.
So you can grow your business
Relying on passing traffic can be OK some of the time, but not all of the time. There are plenty of small businesses that used to be here that would rely on passing traffic too. It might not be the best way.
So people don’t go elsewhere
Those last minute shopping decisions can be decided upon with just a web search. If you are not online and do not show where you are, people will skip right past you.
So you can show off
And why not? You work hard. You spend time training your staff on how to do the right things. People need to find you. Otherwise, what is the point?
About the Principal
Guy Bower has worked in small business for just over 20 years with experience that includes business management, several directorships, staff management, extensive website design, blogging, professional writing, graphic design, project management, advanced Excel analytics, sales and marketing, event promotion and learning management systems. He holds a Bachelor of Commerce and a Diploma in Marketing and Communications among other qualifications.